RESULTS
DELIVERY OF TOP 10 & TOP 20 PERFORMING PROGRAMS
| PERIOD: JULY, 2008 | Source: Rentrak OnDemand Essentials™ |
| Large Telco | Top 5 MSO | Top 10 MSO | Top 10 MSO | Top 20 MSO | Top 20 MSO | Top 20 MSO | Medium MSO |
|
|---|---|---|---|---|---|---|---|---|
| Top 10 Titles | 5 | 6 | 5 | 5 | 7 | 9 | 9 | 9 |
| Top 20 Titles | 10 | 11 | 14 | 12 | 14 | 16 | 16 | 18 |
AQUARIUS COMPETITIVE PERFORMANCE – ENTIRE 2007
| PERIOD: 01/01/2007 to 12/31/2007 | Source: Rentrak OnDemand Essentials™ |
-
REVENUE PER SERVER HOUR
TOP 10 MSO #1:
#1 Revenue Per Server Hour
LARGEST U.S. TELCO:
TOP 10 MSO #2:
#1 Revenue Per Server Hour
#2 Revenue Per Server Hour
- OVERALL – TOTAL BUYS & UNIQUE STBs
#2 - Total Buys
#2 - Unique STBs
AQUARIUS COMPETITIVE PERFORMANCE – MARCH, 2008
| PERIOD: 03/01/2008 to 03/31/2008 | Source: Rentrak OnDemand Essentials™ |
-
REVENUE PER SERVER HOUR
TOP 10 MSO #1:
#1 Revenue Per Server Hour
LARGEST U.S. TELCO:
TOP 10 MSO #2:
#1 Revenue Per Server Hour
#1 Revenue Per Server Hour
- OVERALL – TOTAL BUYS & UNIQUE STBs
#2 - Total Buys
#2 - Unique STBs
INDIVIDUAL AFFILIATE PERFORMANCE
MSO #1 (Top 10)
OVERALL BUYS RATES INCREASED!
| ♦ | Since launching a 25 hour package in October 2006: |
| - Aquarius has generated MORE Buys Per Server Hour than branded competitors. | |
| - Aquarius has ranked in the top 2 or 3 adult providers delivering buys each month. (8 providers reporting) |
|
| ♦ | In August, Aquarius generated more buys than Playboy, Spice, Heat, Playgirl, Wicked and Cheri International. |
| ♦ | Approximately 10% of Aquarius buys per month come from homes that have not ordered any VOD in the past 3 months. |
| ♦ | Since launching in October 2006, overall adult buy rates increased 8% YTD in 2007 vs. 4th Q 2006 |
| (Source: Rentrak OnDemand Essentials) | |
Results: Major Telco
OVERALL BUYS INCREASED!
| ♦ | Aquarius launched 25 hour package November 2006 ... against Hustler, TEN and Spice. |
| ♦ | Aquarius is one of 2 top adult providers delivering the MOST Buys compared to 6 other adult providers offered. |
| (Source: Rentrak OnDemand Essentials) | |
Results: MSO #2
OVERALL BUYS INCREASED!
| ♦ | Aquarius launched July 2006 ... with Hustler, TEN, Heat. |
| ♦ | Aquarius was the #1 performing adult provider through January 2007 until Hustler increased to 100 hours, now, Aquarius with 35 hours is beating Hustler with 100 hours. |
| (Source: Rentrak/System) | |
Results: MSO #3
OVERALL BUYS INCREASED!
| ♦ | Adult buys were stagnant over the past 3 years. |
| ♦ | An exclusive carriage deal with TEN ended. |
| ♦ | On March 7, this top 25 MSO launched a 35 hour Aquarius package and 40 hour Hustler package. |
| ♦ | Overall buys in the adult category are up 25% since launch. |
| ♦ | Aquarius generating more buys than TEN and Hustler. |
| (Source: System GM and VP, Operations) | |
Results: MSO #4
OVERBUILDER
| ♦ | Launched Aquarius, TEN and Hustler simultaneously January - March 2006. |
| ♦ | Rentrak began reporting competitive data for April 2006. |
| ♦ | Aquarius is one of 2 top providers generating the most buys. |
| (Source: Rentrak OnDemand Essentials) | |
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Aquarius Broadcasting 10500 Northridge Hill Drive Chatsworth, CA 91311 Tel: 818-832-3295